Calendar & pricing
Festival, MIPIM, Cannes Lions: the calendar that drives your income
The Cannes events calendar
| Event | Period | Sector | Rate impact |
|---|---|---|---|
| MIPIM | March | International real estate | x 1.8 to 2.2 |
| Cannes Film Festival | May | Cinema | x 2.5 to 3 |
| Cannes Lions | June | Advertising & creativity | x 1.5 to 1.8 |
| MIPCOM | October | Audiovisual & media | x 1.4 to 1.5 |
| MAPIC | November | Retail | x 1.3 to 1.4 |
Together, these five periods represent several weeks a year when rental demand far exceeds the available supply on the Cannes market, with different traveller profiles: professional delegations, production teams, international buyers and exhibitors, often on short stays but with accommodation budgets well above average.
The Cannes Film Festival, the peak of the year
Over this twelve-day period in May, seasonal rental rates in Cannes can be multiplied by 2.5 to 3 compared with a standard week of the month. An apartment rented at €120 a night in mid-season can thus be negotiated between €300 and €400 during the Festival, and even more for properties with a sea view or located right next to the Palais des Festivals.
Why MIPIM and MIPCOM are underused
Unlike the Festival, widely known to the general public, MIPIM (March) and MIPCOM (October) are often overlooked by owners who manage their property alone. Yet they are two international professional events that attract delegations with high accommodation budgets, during periods when standard rental demand is usually low. It is a frequent blind spot in the pricing strategy of unassisted owners.
How to build this calendar into your pricing strategy
The best practice is to adjust your rates in advance before each event, taking into account the actual duration of the event, the property's proximity to the Palais des Festivals or the conference venues, and the property's capacity. A last-minute adjustment is always less effective than pricing planned several weeks ahead.
Optimise your pricing calendar in Cannes
Propera adjusts your rates in real time according to each event in the Cannes calendar.
Request an estimateFrequently asked questions
What are the main events that push up prices in Cannes?
Five events shape the year: MIPIM in March, the Cannes Film Festival in May, Cannes Lions in June, MIPCOM in October and MAPIC in November.
Which event generates the most income for owners?
The Cannes Film Festival in May generally generates the highest demand peak, with rates that can be multiplied by 2.5 to 3 compared with a standard week.